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Next Generation "Moments"
New Store Unveiling - Fresno, CA
Baskin Robbins
2018
A brief corporate video celebrating an unveiling of the updated Baskin Robbins branding.
the ask
A new Baskin Robbins franchise was opening and they wanted to communicate that not only were they here but that they have updated features.
the solution
Imagehouse focused on interviews of different company members talking a little bit about Baskin Robbins' history and how it's moving into the future of ice cream shops. We showed B-roll of the new toppings they offer and the opening store with it's fresh and clean style. The look may have changed but the excellent flavor and beloved brand stay the same!
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